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12 Month Marketing Action Plan

A.C. Lewis Management follows a 12 month retention plan beginning on the resident’s move-in day.

Move-in day: Staff members escort resident to their new home and introduce them to the move-in packet.

5 days after move-in: Manager contacts the resident to acquire the move-in/out report questionnaire results.

6 days after move-in: All maintenance issues from the reports are completed. The maintenance team leaves a certificate of completion.

10 days after move-in: A Dear Neighbor questionnaire is sent to the resident.

30 days after move-in: Welcome card from staff with phone numbers and personal signatures are sent to new resident.

60 days after move-in: Living experience survey is sent to the resident and the resident’s satisfaction with the community is gauged.

90 days after move-in: A personalized card or phone call is made to the resident from the original leasing consultant.

100 days after move: Maintenance questionnaire is sent to resident.

120 days prior to renewal: Letter with renewal offers is sent to resident.

90 days prior to renewal: Personalized appreciation card signed by all staff is sent to resident.

60 days prior to renewal: Friendly retention specific call made to resident.

45 days to renewal: Official renewal letter and lease renewal is sent to resident. Renewal appointment is scheduled to sign new lease.

**If resident has not contacted the office prior to 30 days of the renewal date a visit will be scheduled to inquire about their leasing status.

 

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