12 Month Marketing Action Plan
Move-in day: Staff members escort resident to their new home and introduce them to the move-in packet.
5 days after move-in: Manager contacts the resident to acquire the move-in/out report questionnaire results.
6 days after move-in: All maintenance issues from the reports are completed. The maintenance team leaves a certificate of completion.
10 days after move-in: A Dear Neighbor questionnaire is sent to the resident.
30 days after move-in: Welcome card from staff with phone numbers and personal signatures are sent to new resident.
60 days after move-in: Living experience survey is sent to the resident and the resident’s satisfaction with the community is gauged.
90 days after move-in: A personalized card or phone call is made to the resident from the original leasing consultant.
100 days after move: Maintenance questionnaire is sent to resident.
120 days prior to renewal: Letter with renewal offers is sent to resident.
90 days prior to renewal: Personalized appreciation card signed by all staff is sent to resident.
60 days prior to renewal: Friendly retention specific call made to resident.
45 days to renewal: Official renewal letter and lease renewal is sent to resident. Renewal appointment is scheduled to sign new lease.
**If resident has not contacted the office prior to 30 days of the renewal date a visit will be scheduled to inquire about their leasing status.
